Interviews of 250 women concerning dietary changes during pregnancy were undertaken immediately after delivery. With regard to beverages, of women who regularly drank coffee or alcoholic items prior to conception, almost 30% reported a significant drop in ingestion during pregnancy. For coffee this change was attributed primarily to "endogenous" factors e.g., provocation of nausea or a loss of taste for the beverage. Concern regarding maternal or infant health was the most frequent reason for decrease in alcoholic beverages, although endogenous factors were also mentioned. Soda beverages were also ingested less frequently, predominantly because of dieting. The main increase was in milk consumption, primarily attributed to concern for the infant, but many mothers cited only a craving for the beverage. Other foods for which specific cravings were frequently cited were ice cream, sweets, and candy (particularly chocolate), fruits, and fish. Foods for which aversions outnumbered cravings were meats, poultry, and sauces flavored with oregano. Possible explanations for these changes associated with pregnancy are discussed.